EMEN 5090 - Marketing and Technology Ventures Course uri icon



  • Learn the basics of marketing for developing a technology innovation as a commercially successful product, including customer development as a part of product development. Designed to be of interest to engineers in existing companies and startups. The format includes in-depth discussions of real-world case studies and marketing strategies for the high tech environment. Non-EMP students require instructor consent.


  • Svoboda, John D.  
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020