APRD 3003 - Strategic Communication Research Methods Course uri icon

Overview

description

  • Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.

instructor(s)

  • Lee, Seow Ting  
    Primary Instructor - Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019
  • Logan, Kelty  
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019
  • Willis, Erin  
    Primary Instructor - Summer 2018