Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
Lee, Seow Ting
- Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020
- Fall 2018 / Spring 2019 / Fall 2019