APRD 4300 - Strategic Communication Analytics and Metrics Course uri icon



  • Provide students with a base knowledge of analytics and metrics used in strategic communication. Students will learn how to obtain and clean big data, how to analyze and turn it into insights and how to present and communicate insights into actionable recommendations.


  • Vargo, Chris J.  
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020