APRD 4102 - Sustainable Brand Practices: Ethics Cases in Advertising and PR Course uri icon

Overview

description

  • Explore contemporary issues and ethics cases in advertising and public relations and how these practices impact the long-term success of a brand. Students will explore branding concepts and theories of ethics to examine some of the current controversies in which advertising and public relation campaigns are involved and how these issues can be dealt with in an ethical and socially responsible manner.