MKTG 3201 - Business Analytics uri icon

Overview

description

  • Teaches cutting-edge tools and approaches to the analysis of data, including big data for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Same as MGMT 3201 and BAIM 3200.