BUSM 3010 - Managing Innovation I Course uri icon



  • Examines the organizational structures that support innovation and organizational change. Creativity and innovation are becoming critical competitive advantages, yet over forty percent of the new products that are launched each year fail in the marketplace. Focuses on the role of effective teamwork in organizations and the tools needed during new product development to improve success. Degree credit not granted for this course and BUSM 3001.


  • Adams, Heather L  
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020