BUSM 2010 - Principles of Marketing Course uri icon

Overview

description

  • Introduces students to marketing concepts hat can be used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.