APRD 3503 - Concepting Course uri icon



  • Teaches techniques and develops personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept; the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques and each student completes a final portfolio by semester's end. Enrollment is restricted to STCM majors admitted to the advertising creative track. Recommended restriction: restricted to public relations track in STCM.