• Contact Info

Cheval, Melinda Kiger Senior Instructor


Research Areas research areas



  • digital media, social media, consumer generated media, traditional consumer media, branding, advertising history


courses taught

  • APRD 1000 - Creative Industries
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019
    Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
  • APRD 2001 - Strategic Thinking in Advertising and Public Relations
    Primary Instructor - Spring 2020
    Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
  • APRD 3002 - Communication Platforms, Planning Strategies and Tactics
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019
    Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
  • APRD 3006 - History of Advertising
    Primary Instructor - Summer 2018 / Fall 2019 / Spring 2020
    Explores the critical moments in advertising history from the start of the Industrial Revolution through the current post digital era.
  • COMR 1000 - Communication and Community
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019
    Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). May be repeated up to 2 total credit hours.


International Activities