• Contact Info

Cheval, Melinda Kiger Senior Instructor

Positions

Research Areas research areas

Research

keywords

  • digital media, social media, consumer generated media, analytics and metrics, traditional consumer media, branding, advertising history

Teaching

courses taught

  • APRD 1000 - Creative Industries
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019
    Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
  • APRD 3002 - Communication Platforms, Planning Strategies and Tactics
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019
    Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
  • APRD 3006 - History of Advertising
    Primary Instructor - Summer 2018
    Explores the critical moments in advertising history from the start of the Industrial Revolution through the current post digital era.
  • COMR 1000 - Communication and Community
    Primary Instructor - Spring 2018 / Spring 2019
    Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). May be repeated up to 2 total credit hours.

Background

International Activities