Dr. Loersch is interested in the cognitive processes that influence social judgment, behavior, and motivation outside of conscious awareness. His laboratory investigates these effects from two complementary perspectives. The first examines the basic cognitive mechanisms that underlie nonconscious processes. This approach is summarized by the Situated Inference Model, a theory that provides a novel mechanism for understanding how and when accessible information will exert an influence on judgment, behavior, and motivation. The second area of work is focused on understanding the overarching social influences that have shaped these nonconscious processes. This research examines the various ways that belonging to social groups influences behavior outside of conscious awareness. The lab also examine the impact of alcohol consumption on the mental processes that produce the above effects and the neural underpinnings of these processes as measured by event-related brain potentials.
attitudes, social cognition, automaticity, consciousness, human musicality