• Contact Info

Waddell, Jay L Instructor


Research Areas research areas


research overview

  • Jay Waddell engages in consulting engagements for client organizations on a wide array of topics, including brand strategy, consumer insights, new product development, and brand positioning. His assignments span a range of categories, including higher education, travel and tourism, home care products, consumer packaged goods, food and beverage, technology, non-profits and healthcare.


  • Consumer behavior, brand strategy, new product development, innovation, travel, sustainability, product positioning, segmentation


courses taught

  • BASE 2104 BCOR Applied Semester Experience (Spring 2019)
  • MBAX 6360 New Product Development (Fall 2018)
  • MKTG 4550 Advertising and Promotion Management (Fall 2018)
  • MBAX 6361 New Product Development (Fall 2018)
  • MKTG 4250 Product Strategy (Spring 2018)
  • MBAX 6360 New Product Development (Spring 2018)