• Contact Info

Waddell, Jay L Instructor


Research Areas research areas


research overview

  • Jay Waddell engages in consulting engagements for client organizations on a wide array of topics, including brand strategy, consumer insights, new product development, and brand positioning. His assignments span a range of categories, including higher education, travel and tourism, home care products, consumer packaged goods, food and beverage, technology, non-profits and healthcare.


  • Consumer behavior, brand strategy, new product development, innovation, travel, sustainability, product positioning, segmentation