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Publications in VIVO
 

Goren, Bahriye Scholar In Residence

Positions

Publications

Teaching

courses taught

  • BCOR 2001 - Principles of Marketing and Management
    Primary Instructor - Spring 2018
    Focuses on the basic principles of marketing and management. Within the marketing domain, students will be exposed to the role of marketing within a market economy, along with managerial decision making with respect to the marketing mix variables of price, product promotion and distribution. Within the management domain, students will learn how modern businesses compete in the global marketplace by utilizing the knowledge and skills of managers. Credit not granted for this course and BCOR 2300 and BCOR 2400.
  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Fall 2018
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
  • BUSM 2001 - Principles of Marketing and Management
    Primary Instructor - Summer 2018
    Focuses on topics of marketing management and management of the firm, including the means by which firms use the four P decision variables of price, place, promotion and product to create value for consumers and the marketplace. In addition, students learn the skills needed to effectively lead and manage individuals and teams, leading to a more effective and efficient workplace. Department enforced prerequisite: any calculus or statistics course.
  • MKTG 4250 - Product Strategy
    Primary Instructor - Fall 2018 / Fall 2019
    Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
  • MKTG 4850 - Senior Seminar in Marketing
    Primary Instructor - Spring 2018
    Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.

Background

International Activities

global connections related to teaching and scholarly work (in recent years)