APRD 1001 - Creative Concepts
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
APRD 2003 - Principles of Design
Spring 2018 / Fall 2018 / Fall 2019
Provides a comprehensive survey of the ideas, events, and individuals that determined the design of information, objects, culture, and commerce across societies. Students will examine the social, political and cultural contexts that have shaped media design and the ideologies and relationships of similar movements in art and architecture. Cannot be taken concurrently with APRD 2000 or APRD 2002.
APRD 4503 - Portfolio 1
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.