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Publications in VIVO

Purmehdi, Mostafa Instructor


Research Areas research areas


research overview

  • Mostafa’s research interests are in the areas of Marketing Strategy, International Marketing, Public Policy and CSR. His doctoral thesis investigates Customer Protection Strategies, using marketing-finance models (Event Studies) and quantitative data analysis (Meta-analysis.) His thesis aims to provide a balanced view of the consumer-firm interaction over marketing of potentially hazardous products, with useful implications for consumer markets, managers, investors, and policy makers. He has published his research paper “The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies” in the Journal of Public Policy and Marketing (JPPM)


  • marketing strategy, corporate social responsibility, meta analysis, event study, marketing-finance models, customer protection, market regulation, customer empowerment


selected publications



International Activities

global connections related to teaching and scholarly work (in recent years)

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