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Publications in VIVO

Purmehdi, Mostafa Instructor


Research Areas research areas


research overview

  • Mostafa’s research interests are in the areas of Marketing Strategy, International Marketing, Public Policy and CSR. His doctoral thesis investigates Customer Protection Strategies, using marketing-finance models (Event Studies) and quantitative data analysis (Meta-analysis.) His thesis aims to provide a balanced view of the consumer-firm interaction over marketing of potentially hazardous products, with useful implications for consumer markets, managers, investors, and policy makers. He has published his research paper “The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies” in the Journal of Public Policy and Marketing (JPPM)


  • marketing strategy, corporate social responsibility, meta analysis, event study, marketing-finance models, customer protection, market regulation, customer empowerment


selected publications


courses taught

  • MBAX 6330 - Market Intelligence
    Primary Instructor - Fall 2018 / Fall 2019
    Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
  • MKTG 3250 - Buyer Behavior
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019
    Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors.


International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles