research overview
- Dr. Griffin's research focuses on advertising creativity, the process behind the development of ideas and advertising's influence on society and culture.
- Contact Info
Griffin, W. Glenn Associate Professor
Positions
- Associate Professor, Advertising, Public Relations and Media Design
Research Areas
Research
keywords
- creativity, social responsibility, creative process
Publications
selected publications
-
journal article
-
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables.
Journal of Marketing Communications.
473-492.
2017
-
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables.
Journal of Marketing Communications.
473-492.
2017
Background
education and training
- Ph.D., University of Texas at Austin 2002
- M.A., University of Alabama System office 1996
- B.A., University of Alabama System office 1991