Dr. Griffin's research focuses on advertising creativity, the process behind the development of ideas and advertising's influence on society and culture.
keywords
creativity, social responsibility, creative process
APRD 1001 - Creative Concepts
Primary Instructor
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Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
APRD 3004 - Account Management
Primary Instructor
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Fall 2019
Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
APRD 3503 - Concepting
Primary Instructor
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Fall 2019
Teaches techniques and develops personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept; the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques and each student completes a final portfolio by semester's end. Enrollment is restricted to STCM majors admitted to the advertising creative track. Recommended restriction: restricted to public relations track in STCM.
APRD 4503 - Portfolio 1
Primary Instructor
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Fall 2018
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.
APRD 4504 - Copywriting Seminar
Primary Instructor
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Spring 2020
Offers an intensive exploration of the craft across a variety of genres. Students gain an understanding of the power of words and the use of distinctive voices, with implications for strategic advertising copywriting. Students are also expected to research and write creative briefs. Copywriters take this course with APRD 4506 - Advertising Track Portfolio I. Recommended restriction: restricted to advertising creative track in STCM.
APRD 4506 - Creative Track Portfolio Development I
Primary Instructor
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Spring 2020
Focuses on the development and execution of portfolio pieces reflecting the pursuit of sound strategic and conceptual thinking. All work is done by art director/writer teams, and finished executions are produced as the process of portfolio building begins. This work is reviewed by a jury of creative professionals at an end-of-semester critique. Recommended restriction: restricted to the advertising track in STCM.
APRD 4523 - Portfolio 2
Primary Instructor
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Spring 2018 / Spring 2019
Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required.
