APRD 1001 - Creative Concepts
Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
APRD 3503 - Concepting
Teaches techniques and develops personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept; the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques and each student completes a final portfolio by semester's end. Enrollment is restricted to STCM majors admitted to the advertising creative track. Recommended restriction: restricted to public relations track in STCM.
APRD 4503 - Portfolio 1
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.
APRD 4523 - Portfolio 2
Spring 2018 / Spring 2019
Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required.