research overview Dr. Griffin's research focuses on advertising creativity, the process behind the development of ideas and advertising's influence on society and culture.
selected publications journal article The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables. Journal of Marketing Communications. 473-492. 2017
education and training Ph.D., University of Texas at Austin 2002 M.A., University of Alabama System office 1996 B.A., University of Alabama System office 1991