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Griffin, W. Glenn Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Griffin's research focuses on advertising creativity, the process behind the development of ideas and advertising's influence on society and culture.

keywords

  • creativity, social responsibility, creative process

Publications

Teaching

courses taught

  • APRD 1001 - Creative Concepts
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019
    Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
  • APRD 3503 - Concepting
    Primary Instructor - Fall 2019
    Teaches techniques and develops personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept; the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques and each student completes a final portfolio by semester's end. Enrollment is restricted to STCM majors admitted to the advertising creative track. Recommended restriction: restricted to public relations track in STCM.
  • APRD 4503 - Portfolio 1
    Primary Instructor - Fall 2018
    Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.
  • APRD 4523 - Portfolio 2
    Primary Instructor - Spring 2018 / Spring 2019
    Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required.

Background

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