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Dobrow, Joe Lecturer


Research Areas research areas


research overview

  • Joe Dobrow's primary areas of focus are sustainability and business history, with particular expertise in the natural foods industry, the history of marketing, and sustainable operations. His first book, Natural Prophets (, an entrepreneurial history of the natural foods industry, was published by Rodale Books in 2014. His second book, Pioneers of Promotion (, focuses on the marketing geniuses behind Buffalo Bill’s Wild West, Barnum & Bailey’s Greatest Show on Earth, and the World’s Columbian Exposition. He is currently working on a third book, tentatively entitled Return of the Centuries, examining how everyday people regarded the concepts of the past, future, and technological advancements at the turn of the 19th and 20th centuries.


  • sustainability, sustainable operations

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