The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables Journal Article uri icon

Overview

publication date

  • September 3, 2017

has restriction

  • green

Date in CU Experts

  • January 31, 2018 10:27 AM

Full Author List

  • Shin S; Ki E-J; Griffin WG

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 1352-7266

Electronic International Standard Serial Number (EISSN)

  • 1466-4445

Additional Document Info

start page

  • 473

end page

  • 492

volume

  • 23

issue

  • 5