The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
Journal Article
Overview
publication date
- September 3, 2017
has restriction
- green
Date in CU Experts
- January 31, 2018 10:27 AM
Full Author List
- Shin S; Ki E-J; Griffin WG
author count
- 3
published in
Other Profiles
International Standard Serial Number (ISSN)
- 1352-7266
Electronic International Standard Serial Number (EISSN)
- 1466-4445
Digital Object Identifier (DOI)
Additional Document Info
start page
- 473
end page
- 492
volume
- 23
issue
- 5