"Says who?!" - How the source of price information and affect influence perceived price (un)fairness
Journal Article
Overview
publication date
- May 1, 2007
Full Author List
- Campbell MC
published in
- Journal of Marketing Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 261
end page
- 271
volume
- 44
issue
- 2