Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity Journal Article uri icon

Overview

publication date

  • April 1, 2012

Full Author List

  • Jhang JH; Grant SJ; Campbell MC

Other Profiles

Additional Document Info

start page

  • 247

end page

  • 259

volume

  • 49

issue

  • 2