Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response Journal Article uri icon

Overview

publication date

  • October 1, 2013

Full Author List

  • Campbell MC; Mohr GS; Verlegh PWJ

Other Profiles

Additional Document Info

start page

  • 483

end page

  • 495

volume

  • 23

issue

  • 4