Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent Journal Article uri icon

Overview

publication date

  • June 1, 2000

Full Author List

  • Campbell MC; Kirmani A

Other Profiles

Additional Document Info

start page

  • 69

end page

  • 83

volume

  • 27

issue

  • 1