When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments Journal Article uri icon

Overview

publication date

  • January 1, 1995

Full Author List

  • CAMPBELL M

Other Profiles

Additional Document Info

start page

  • 225

end page

  • 254

volume

  • 4

issue

  • 3