Introduction to Robert K. Merton Chapter uri icon



  • "A pioneering study by the noted sociologist Robert K. Merton of the techniques of propaganda, through an enquiry into a day-long radio appeal for the sale of war bonds during the 2nd World War."

publication date

  • January 1, 2004

Date in CU Experts

  • August 1, 2014 12:08 PM

Full Author List


Full Editor List

  • Merton RK; Lowenthal MF; Curtis A

author count

  • 1

book title

  • Mass Persuasion

Other Profiles

International Standard Book Number (ISBN) 10

  • 0865274401

International Standard Book Number (ISBN) 13

  • 9780865274402