Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will focus on data originating from a variety of digital advertising sources. In addition to technical skill acquisition, students will learn how to interpret results and present them to clients and management. Department consent required.
instructor(s)
Vargo, Chris J.
Primary Instructor
- Spring 2019 / Spring 2020 / Spring 2021
