APRD 6343 - Applications of Advanced Statistical Techniques in Advertising uri icon

Overview

description

  • Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will focus on data originating from a variety of digital advertising sources. In addition to technical skill acquisition, students will learn how to interpret results and present them to clients and management. Department consent required.

instructor(s)

  • Vargo, Chris J.  
    Primary Instructor - Spring 2019 / Spring 2020 / Spring 2021