BUSM 2001 - Principles of Marketing and Management Course uri icon



  • Focuses on topics of marketing management and management of the firm, including the means by which firms use the "four P" decision variables of price, place, promotion and product to create value for consumers and the marketplace. In addition, students learn the skills needed to effectively lead and manage individuals and teams, leading to a more effective and efficient workplace. Department enforced prerequisite: any calculus or statistics course.