DTSA 5798 - Supervised Text Classification for Marketing Analytics Course uri icon



  • Marketing data often requires categorization, or labeling. In today�s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course students will learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students will walk through a conceptual overview of supervised machine learning, and dive into real-world datasets through instructor-led tutorials in Python. The course will conclude with a major project.


  • Vargo, Chris J.  
    Primary Instructor - Summer 2022 / Fall 2022 / Spring 2023