DTSA 5799 - Unsupervised Text Classification for Marketing Analytics Course uri icon



  • Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course students will learn how to use unsupervised deep learning to train algorithms to extract topics and insights from text data. Students will walk through a conceptual overview of unsupervised machine learning, and dive into real-world datasets through instructor-led tutorials in Python. The course will conclude with a major project.


  • Vargo, Chris J.  
    Primary Instructor - Summer 2022 / Fall 2022 / Spring 2023