DTSA 5800 - Network Analysis for Marketing Analytics Course uri icon



  • Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course will cover network analysis at it pertains to marketing data, specifically text datasets and social networks. Students will walk through a conceptual overview of network analysis, and dive into real-world datasets through instructor-led tutorials in Python. The course will conclude with a major project.


  • Vargo, Chris J.  
    Primary Instructor - Summer 2022 / Fall 2022 / Spring 2023