This first course in the product development specialization discusses how companies create new products that customers want while achieving their financial objectives. We begin by defining the product strategies necessary to ensure a company�s long-term growth. We then explore the different product development processes used by high-tech businesses today, such as Stage-Gate and Lean/Agile techniques. We conclude illustrating the tools to build the high-performance teams that take the development process from concept through product launch.
instructor(s)
Readey, Michael J
Primary Instructor
- Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
