The course is designed to give graduate degree business students experience with the key skills in professional selling and an understanding of the role that professional selling plays in the success of many B2C businesses and most B2B businesses. Students will also learn about the factors that determine high performance among individual professional sellers and the organizations that employ them.
instructor(s)
Higgins, Brian
Primary Instructor
- Spring 2021 / Spring 2022 / Spring 2023
