Expands understanding of professional selling through advanced skills, sales strategy, and leadership. This course builds on MKTG 3100 to prepare students to secure sales roles, accelerate early career success, and lead teams. Topics include sales trends, go-to-market planning, organizational alignment, and strategies for building and managing high-performing sales organizations.
instructor(s)
Higgins, Brian
Primary Instructor
- Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022
