research overview
- Harsha Gangadharbatla’s research focuses on new and emerging media, social and economic effects of advertising, and environmental communication.
- Contact Info
Gangadharbatla, Harsha Associate Professor
Positions
- Associate Professor, Advertising, Public Relations and Media Design
- Chair, Advertising, Public Relations and Media Design
- Chair, Critical Media Practices
Research Areas
Research
keywords
- media effects, social and digital media, social and economic effects of advertising, interactive advertising, video games, environmental communication
Publications
selected publications
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book
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chapter
- Gamified Self: Factors Influencing Self-Tracking Technology Acceptance. Ed. Gamified Self: Factors Influencing Self-Tracking Technology Acceptance. 2017
- How motivations for social media usage can change and what it means for e-businesses. 62-78. 2013
- Individual Factors and Green Message Reception: Framing, Lifestyles, and Environmental Choices 2012
- Social Media and Advertising Theory. 402-416. 2012
- Motivations for social networking site adoption 2010
- Telepresence and persuasion. 113-136. 2010
- Impact of self-efficacy on e-Service brands 2009
- Individual differences in social networking site adoption 2009
- e-CRM: Understanding internet confidence and implications for customer relationship management 2005
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conference proceeding
- Planning, Executing and Sustaining Academic Assessment of Curricula in Advertising. 60-61. 2017
- Programmatic Everything: Is This the Future of Advertising?. 158-160. 2017
- Gamification of Health: Lessons for the Advertising Industry. 139-142. 2016
- How to Reach Green Consumers on the Internet? Digital and Social Media Strategies for Addressing the Environmentally Conscious. 32-45. 2016
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journal article
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Propagation of user-generated content online.
International Journal of Internet Marketing and Advertising.
218-218.
2017
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A Comparison of In-Game Brand Placement for Active Versus Passive Players.
Journal of Interactive Advertising.
117-132.
2016
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Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy.
Journal of Current Issues and Research in Advertising.
113-130.
2016
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Examination of the factors that influence the technological adoption intentions of tomorrow's new media producers: A longitudinal exploration.
Computers in Human Behavior.
1117-1124.
2016
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Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions.
International Journal of Value-Based Management.
693-707.
2014
- Social Media and New Gathering: Tapping into the Millennial Mindset. 45-63. 2014
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Advertising Versus Product Placements: How Consumers Assess the Value of Each.
Journal of Current Issues and Research in Advertising.
21-38.
2013
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Psychophysiological Responses to Background Brand Placements in Video Games.
Journal of Advertising.
251-263.
2013
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Facebook versus television: advertising value perceptions among females.
Direct Marketing: An International Journal.
164-179.
2012
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Changing user motivations for social networking site usage: implications for internet advertisers.
International Journal of Internet Marketing and Advertising.
120-120.
2012
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Technology Component: A Modified Systems Approach to Creative Thought.
Creativity Research Journal.
219-227.
2010
- Exploring Gen Y’s motivations to join social networking sites. Media Asia -Singapore-. 240-248. 2009
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Soft drink advertising and consumption in the United States 1984-2007.
International Journal of Advertising.
351-367.
2009
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Facebook Me.
Journal of Interactive Advertising.
5-15.
2008
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What's changed? Does beer advertising affect consumption in the United States?.
International Journal of Advertising.
35-50.
2006
- Organizational virtual communities: Exploring motivations behind online panel participation. Journal of Computer-Mediated Communication. 2005
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The Novelty of 3D Product Presentations Online.
Journal of Interactive Advertising.
10-18.
2001
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Propagation of user-generated content online.
International Journal of Internet Marketing and Advertising.
218-218.
2017
editor of
Background
education and training
- Ph.D., University of Texas at Austin 2006
- M.A., Michigan State University 2002
- B.E., Motilal Nehru Nat'l Institute of Tech (India) 1999
awards and honors
International Activities
global connections related to teaching and scholarly work (in recent years)
- Asia Continent
- Australia Country
- Australia and New Zealand Continent
- India Country