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Publications in VIVO

Ganga, Harsha Associate Professor


Research Areas research areas


research overview

  • Harsha Gangadharbatla’s research focuses on new and emerging media, social and economic effects of advertising, and environmental communication.


  • media effects, social and digital media, social and economic effects of advertising, interactive advertising, video games, environmental communication


selected publications


courses taught

  • APRD 1000 - Creative Industries
    Primary Instructor - Summer 2018
    Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
  • APRD 1003 - Principles of Strategic Communication
    Primary Instructor - Summer 2019
    Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
  • APRD 4404 - Advanced Ad Campaigns NSAC
    Primary Instructor - Spring 2018
    Work and design an ad campaign for a real world client through the National Student Advertising Competition (NSAC).


International Activities

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