BUSM 4010 - Professional Business Plan Development
The Business Minor capstone focuses on the development of an entrepreneurial business plan using principles learned in earlier Business Minor courses. The course supplements business plan development with segments on professional skills and business social responsibility. Degree credit not granted for this course and BUSM 4001.
MKTG 4850 - Senior Seminar in Marketing
Spring 2019 / Summer 2019
Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.