BAIM 3205 - Business Data Management
Primary Instructor
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Summer 2023 / Spring 2024
Emphasizes the fundamentals of modern database design in the context of large-scale applications. Covers analysis phase activities such as data modeling for requirements analysis. Covers the extended entity relationship model and the semantic data model in-depth. Covers design phase activities such as the normalization criteria of the relational model and transformation from conceptual to physical design. Introduces object oriented databases. Formerly MGMT 4205.
BAIM 3210 - Low Code for Citizen Developers
Primary Instructor
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Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
This course prepares students for success in the nexus of business and technology convergence. We examine the strategic context and competitive factors that influence design thinking approaches to integrate and orchestrate Cloud Computing and Software as a Service (SaaS) platforms to achieve organizational goals. Through a series of agile �sprints�, this course moves from theoretical to applied, enabling �citizen developers� to leverage leading low-code development and mobile messaging tools to build and extend business applications.
BAIM 4065 - Leadership in a Digital Age
Primary Instructor
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Summer 2023
In the digital age, leaders have to orchestrate radical redesign of everything from their internal processes to their business model on an ongoing basis. This requires leaders to adopt new approaches to leadership and new behaviors. This course provides students with the skills required in identifying business opportunities, finding appropriate information related technologies and leading innovation efforts to success. Formerly MGMT 4065.
BAIM 4230 - Customer Success with CRM
Primary Instructor
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Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
Customer Relationship Management (CRM) systems track an organization�s interactions with all current and potential customers through a comprehensive lifecycle. As part of a digital execution strategy for insight-driven businesses, CRM enables customer-centricity and success across marketing, sales, operations, finance, and general management. Measurable outcomes include customer retention, satisfaction feedback, and recurring revenue growth, yielding long-term profitable relationships. This immersive course equips students in Cloud Computing, Software as a Service (SaaS), and leading CRM platform ecosystems. Formerly MGMT 4230. Degree credit not granted for this course and MGMT 5230.
