I conduct research in areas at the intersection of advertising, communication, new media and technology, surveillance, and marginalized populations. In my previous research, I have explored themes of control and resistance. Currently, I am engaged in two areas of research: First, I'm interested in continuing to explore online behavioral advertising (OBA), surveillance, and it's connection to children’s privacy. Second, I'm exploring the recurrence of sexual assaults against women in India, which continue to stand out as excessively violent, and the role that non-governmental organizations (NGOs), and the media that work to prevent such violence, play in transforming people's thinking around the matter of gender-based violence.
keywords
Advertising, Communication, New media and Technology, Marginalized and Minority Populations, Surveillance and Online Behavioral Advertising (OBA)
APRD 3009 - Brand Building
Primary Instructor
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Spring 2024 / Fall 2024
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 4100 - Brands and Culture
Primary Instructor
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Spring 2024 / Fall 2024
Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
COMM 3610 - Communication, Technology, and Society
Primary Instructor
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Spring 2023
Examines how electronic media influence our communication in relationships and communities. Focuses on how we use technology to create shared meanings, express identities, and coordinate interaction, and why such efforts succeed and fail. Also focuses on political and ethical questions concerning the development of communication technology in a global society characterized by conflict and inequality. Recommended prerequisites: COMM 1210 and COMM 1600.
