New media and technology, strategic communication, marginalization, surveillance, power, control, resistance
Teaching
courses taught
APRD 3009 - Brand Building
Primary Instructor
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Spring 2024 / Fall 2024
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 4100 - Brands and Culture
Primary Instructor
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Spring 2024 / Fall 2024
Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
COMM 3610 - Communication, Technology, and Society
Primary Instructor
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Spring 2023
Examines how electronic media influence our communication in relationships and communities. Focuses on how we use technology to create shared meanings, express identities, and coordinate interaction, and why such efforts succeed and fail. Also focuses on political and ethical questions concerning the development of communication technology in a global society characterized by conflict and inequality. Recommended prerequisites: COMM 1210 and COMM 1600.
