Median splits, Type II errors, and false-positive consumer psychology: Don't fight the power Journal Article uri icon

Overview

publication date

  • October 1, 2015

Date in CU Experts

  • October 29, 2015 1:19 AM

Full Author List

  • McClelland GH; Lynch JG; Irwin JR; Spiller SA; Fitzsimons GJ

author count

  • 5

citation count

  • 54

Other Profiles

International Standard Serial Number (ISSN)

  • 1057-7408

Electronic International Standard Serial Number (EISSN)

  • 1532-7663

Additional Document Info

start page

  • 679

end page

  • 689

volume

  • 25

issue

  • 4