Median splits, Type II errors, and false-positive consumer psychology: Don't fight the power Journal Article uri icon

Overview

publication date

  • October 1, 2015

Full Author List

  • McClelland GH; Lynch JG; Irwin JR; Spiller SA; Fitzsimons GJ

Other Profiles

Additional Document Info

start page

  • 679

end page

  • 689

volume

  • 25

issue

  • 4