Dynamic pricing: when to entice brand switching and when to reward consumer loyalty Journal Article uri icon

Overview

publication date

  • December 1, 2010

has restriction

  • closed

Date in CU Experts

  • September 3, 2013 12:39 PM

Full Author List

  • Chen Y; Pearcy J

author count

  • 2

citation count

  • 62

Other Profiles

International Standard Serial Number (ISSN)

  • 0741-6261

Electronic International Standard Serial Number (EISSN)

  • 1756-2171

Additional Document Info

start page

  • 674

end page

  • 685

volume

  • 41

issue

  • 4