The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands Journal Article uri icon

Overview

publication date

  • September 1, 2016

Date in CU Experts

  • November 3, 2016 1:33 AM

Full Author List

  • Saini YK; Lynch JG

author count

  • 2

citation count

  • 15

Other Profiles

International Standard Serial Number (ISSN)

  • 0167-8116

Electronic International Standard Serial Number (EISSN)

  • 1873-8001

Additional Document Info

start page

  • 702

end page

  • 705

volume

  • 33

issue

  • 3