A model of vertical differentiation, brand loyalty, and persuasive advertising
Chapter
Overview
publication date
- January 1, 2001
has restriction
- closed
Date in CU Experts
- January 10, 2017 2:00 AM
Full Author List
- Tremblay VJ; Martins-Filho C
author count
- 2
published in
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 221
end page
- 238