EFFECTS OF HUMOR IN A RADIO ADVERTISING EXPERIMENT Journal Article uri icon

Overview

publication date

  • January 1, 1985

has restriction

  • closed

Date in CU Experts

  • September 5, 2013 4:17 AM

Full Author List

  • DUNCAN CP; NELSON JE

author count

  • 2

citation count

  • 97

Other Profiles

International Standard Serial Number (ISSN)

  • 0091-3367

Additional Document Info

start page

  • 33

end page

  • &

volume

  • 14

issue

  • 2