The past, present, and future of measurement and methods in marketing analysis Journal Article uri icon

Overview

publication date

  • June 8, 2020

Full Author List

  • Ding Y; DeSarbo WS; Hanssens DM; Jedidi K; Lynch JG; Lehmann DR

Other Profiles

Additional Document Info

start page

  • 175

end page

  • 186

volume

  • 31

issue

  • 2-3