When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity Journal Article uri icon

Overview

publication date

  • July 20, 2021

Date in CU Experts

  • August 2, 2021 11:57 AM

Full Author List

  • Gladstone JJ; Garbinsky EN; Matz SC

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 1948-5506

Electronic International Standard Serial Number (EISSN)

  • 1948-5514

Additional Document Info

number

  • ARTN 19485506211028390