Reaching for rigor and relevance: better marketing research for a better world Journal Article uri icon

Overview

publication date

  • September 23, 2022

has restriction

  • closed

Date in CU Experts

  • October 4, 2022 8:41 AM

Full Author List

  • Madan S; Johar GV; Berger J; Chandon P; Chandy R; Hamilton R; John LK; Labroo AA; Liu PJ; Lynch JGJJ

author count

  • 19

Other Profiles

International Standard Serial Number (ISSN)

  • 0923-0645

Electronic International Standard Serial Number (EISSN)

  • 1573-059X