Lynch, John G., Jr. (Ed.) (2023), Legends in Marketing: Donald Lehmann, Volume 3: Empirical Generalizations and Meta-Analysis. New Delhi, Sage Publications, India. Book uri icon

Overview

publication date

  • January 1, 2023

Date in CU Experts

  • December 22, 2023 3:00 AM

Full Author List

  • LYNCH J

Full Editor List

  • LYNCH J

author count

  • 1

Additional Document Info

volume

  • 3