Arora, Neeraj, Ron Berman, Elea McDonnell Feit, Dominique Hanssens, Alice Li, Mitchell Lovett, John Lynch, Carl Mela, Kenneth C, Wilbur (2023), “MSI Blue Ribbon Panel Report: Charting the Future of Marketing Mix Modeling Best Practices,” New York, New York: Marketing Science Institute, July 2023.
Scholarly Edition
Overview
publication date
- July 1, 2023
Date in CU Experts
- December 22, 2023 3:22 AM
Full Author List
- Arora N; Berman R; Feit EM; Hanssens D; Li A; Lovett M; LYNCH J; Mela C; Wilbur K
author count
- 9