Arora, Neeraj, Ron Berman, Elea McDonnell Feit, Dominique Hanssens, Alice Li, Mitchell Lovett, John Lynch, Carl Mela, Kenneth C, Wilbur (2023), “MSI Blue Ribbon Panel Report: Charting the Future of Marketing Mix Modeling Best Practices,” New York, New York: Marketing Science Institute, July 2023. Scholarly Edition uri icon


publication date

  • July 1, 2023

Date in CU Experts

  • December 22, 2023 3:22 AM

Full Author List

  • Arora N; Berman R; Feit EM; Hanssens D; Li A; Lovett M; LYNCH J; Mela C; Wilbur K

author count

  • 9