Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners Journal Article

Overview

CU Boulder Authors

Iyer, Pooja

publication date

July 1, 2024

has restriction

closed

Date in CU Experts

January 1, 2025 1:01 AM

Full Author List

Iyer P; Bright LF

author count

2

citation count

5

published in

Journal of Business Research Journal

Other Profiles

International Standard Serial Number (ISSN)

0148-2963

Electronic International Standard Serial Number (EISSN)

1873-7978

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.jbusres.2024.114699

Additional Document Info

volume

180

number

ARTN 114699