Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners Journal Article uri icon

Overview

publication date

  • July 1, 2024

has restriction

  • closed

Date in CU Experts

  • January 1, 2025 1:01 AM

Full Author List

  • Iyer P; Bright LF

author count

  • 2

citation count

  • 5

Other Profiles

International Standard Serial Number (ISSN)

  • 0148-2963

Electronic International Standard Serial Number (EISSN)

  • 1873-7978

Additional Document Info

volume

  • 180

number

  • ARTN 114699