Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Journal Article
Overview
publication date
- July 1, 2024
has restriction
- closed
Date in CU Experts
- January 1, 2025 1:01 AM
Full Author List
- Iyer P; Bright LF
author count
- 2
citation count
- 5
published in
- Journal of Business Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0148-2963
Electronic International Standard Serial Number (EISSN)
- 1873-7978
Digital Object Identifier (DOI)
Additional Document Info
volume
- 180
number
- ARTN 114699