Student Demand for Streaming Lecture Video: Emprical Evidence from Undergraduate Economics Classes
Real-time lectures recorded on video and streamed over the Internet are a useful supplement to non-classroom learning. However,; because recording confines the instructor to the podium, the classroom experience is diminished when there is less social interaction.; This study uses choice experiment data to estimate economics students' willingness to pay for streaming lecture video and instructor; movement away from the podium. Results show a divide between students who like the flexibility of catching up on missed classes with; video and students who do not. For this former group, video enhances the learning experience and students are willing to pay an; additional $90 per course for video. An important source of streaming lecture video's value to students is its impact on performance.; Knowledge equation estimates show a positive correlation between students' use of video and their cumulative final grade.