Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism Journal Article uri icon

Overview

publication date

  • December 15, 2025

Date in CU Experts

  • January 27, 2026 2:03 AM

Full Author List

  • Kim W; Lee D; Ham C-D

author count

  • 3

citation count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 0091-3367

Electronic International Standard Serial Number (EISSN)

  • 1557-7805