Soap Operas as a Matchmaker Journal Article

Overview

abstract

• This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real-world implications.

CU Boulder Authors

• Vu, Hong Tien

publication date

• June 1, 2013

Date in CU Experts

• January 27, 2026 9:32 AM

Full Author List

• Vu HT; Lee T-T

author count

• 2

published in

• Journalism and Mass Communication Quarterly  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 1077-6990

Electronic International Standard Serial Number (EISSN)

• 2161-430X

Digital Object Identifier (DOI)

• https://doi.org/10.1177/1077699013482912

Additional Document Info

start page

• 308

end page

• 330

volume

• 90

issue

• 2