Virtual Persuasion: The Power and Risk of VR in Modern Advertising Chapter

Overview

CU Boulder Authors

• Wang, Yanyun Mia

publication date

• January 1, 2025

Date in CU Experts

• February 1, 2026 5:14 AM

Full Author List

• Wang Y; Chen CC; Nelson MR

author count

• 3

Other Profiles

Digital Object Identifier (DOI)

• https://doi.org/10.1007/978-3-031-86536-7_11

International Standard Book Number (ISBN) 13

• 9783031865350

Additional Document Info

start page

• 185

end page

• 208